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Journal : SEIKO : Journal of Management

 1 
Pengaruh Lingkungan Budaya Terhadap Kegiatan Bisnis Mcdonald’s Dalam Skala Internasional Yandi Suprapto; Edward Cornelyanto; Febriyanti Febriyanti; Jacelyn Christina Yeo; Rina Rina
SEIKO : Journal of Management & Business Vol 6, No 1 (2023): January - Juny
Publisher : Program Pascasarjana STIE Amkop Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37531/sejaman.v6i1.4285

Abstract

With the development of technology and information fields, it has allowed foreign companies or businesses from one country to enter into another country. This must have been a very good opportunity for all companies around the world. However, there is an important thing or point in determining the success or failure of a company in implementing an international scale business, namely understanding the cultural environment or culture of various regions. In general, culture can have an impact on some activities or business aspects, such as communication; negotiation & decision making; the value of beliefs; business practices; consumer preferences or interests up to human resource management. One of the companies engaged in an international scale is McDonald's, where McDonald's is a fast food business that is very active in doing business on an international scale. The research method used is a qualitative method. Qualitative research does not use statistical data but rather through data collection which is then analyzed and interpreted. Keywords: Cultural Environment; International; McDonald’s
Co-Authors Adi Noman Susanto Akhmad Risal Andika Sulistiawan Aref Vai Bambang Harsono Cecep Cecep Sobirin Edward Cornelyanto Edward Cornelyanto Eka Sustri Harida Erni Ekafitria Bahar Eva Julyanti Febriyanti Febriyanti hafipah hafipah Hendra Perdana Hendri Marhadi Jacelyn Christina Yeo Januar Putra Jumyetti Jumyetti Junios Junios La Ode Muh Munadi Mahmud Alpusari masdudi masdudi Masykhur Abdul Kadir Mellia Fransiska, Mellia Muliadi Neva Satyahadewi Prihadi, Adhitya Rahmi Kurnia Gustin Reni Tyas Asrining P Renny Mointi Riyadi Subur Rugaya H Serosero Rugaya H. Serosero Salim Abubakar Siregar, Fitri Rayani Sitti Jauhar Sri Endah Widiyanti Suryani Suryani Suyono Saputro Syuhada Syuhada TATI NURHAYATI Tossa Tossa Veriansyah, Ivan Vivi Okta Sanggara Wiko Alexandro Wiko Alexanro Yandi Suprapto Yanti Puspita Sari Yuli Yetri Yusram adi zainur Zainur